THINGS DAVE DOES

THINGS DAVE DOES

WORK

DOWN TO TEST

BE AMBITIOUS

YOUNG GLORY

Obesity rates among Australian teens are among the highest in the world. To make a long-term commitment to motivate teens to stay active, we partnered with the Bicycle Network to form The Happiness Cycle. Our mobile app turned cycling into a game that could be played among friends. GPS mapping tracked your ride, allowing you to claim blocks and compete against friends. You were also rewarded with badges when you rode certain distances, times and elevations, which you could share on social media.

THE HAPPINESS CYCLE

Off the back of a successful launch in Queensland, Alinta Energy wanted to ramp up the momentum and get more people to say, ‘Flick them’! Thankfully, we had the steady hands of Matthew Hayden and a chorus of multiplying extras to guide us to the finish line.

ALINTA FLICK THEM

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SAFETY STARTS WITH YOU

BIG PRIZE SUPRISE

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STAND UP

TODAY'S OFFICE

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Finish With The Right Stuff