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BIG PRIZE SUPRISE

Coca-Cola needed a nationwide consumer promotion to increase the volume of sales.

THE IDEA

Big prize surprise

Four large shipping containers filled with $250,000 worth of BIG prizes shipped across Australia. Only no one knew what was inside.

The containers were designed to respond to a range of physical interactions from consumers and drive mass participation.

RESULTS

• The No.1 most talked about Facebook page in Australia
• Facebook fan growth of 39% to over 650,000 fans
• 870% increase in traffic
• 412,792 stories in users’ newsfeeds
• 121 million impressions

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