Coca-Cola needed a nationwide consumer promotion to increase the volume of sales.
Big prize surprise
Four large shipping containers filled with $250,000 worth of BIG prizes shipped across Australia. Only no one knew what was inside.
The containers were designed to respond to a range of physical interactions from consumers and drive mass participation.
• The No.1 most talked about Facebook page in Australia
• Facebook fan growth of 39% to over 650,000 fans
• 870% increase in traffic
• 412,792 stories in users’ newsfeeds
• 121 million impressions